This project encompassed the creation of a brand film, photography, and social media assets for South Beach, a destination that redefines coastal living. The campaign aimed to capture the brand's essence: unapologetic, confident, playful, clever, and empowering.

Inspired by the cinematic vision of Gordon von Steiner, the project focused on crafting bold, sculptural, and effortlessly stylish visuals. Through stylized realism, emphasis on texture, and creative styling, each shot contributed to a cohesive narrative of "Destination Escapism."

The comprehensive assets were designed for use across print marketing, digital media, social channels, signage, and outdoor advertising. The South Beach campaign invites viewers to immerse themselves in a world of curated luxury and playful sophistication, reinforcing the destination's unique identity.